The corporate design is important for the brand recognition of an enterprise und increases the public visibility by its visual consolidation.
Ruhrkühlturm introduces its new corporate design cross-medially.
“Professionalism is of imminent importance to us and we want this to be reflected in our visual appearancenot and not only in the direct contacts with customers and on projects.” says managing director Werner Warschewski. “Our goal is to strengthen the brand worldwide and to strategically set up Ruhrkühlturm anew especially in the Russian speaking countries.”
The website and all publications are also available now in the Russian and Spanish language in addition to our national language and the world language English.
The new corporate design was introduced step by step. At first, all publications like brochures, press releases and employment ads were revised. Finally followed the website and social media chanels. “Essential elements like the logo and the main colors orange and blue remain unchanged and were integrated in a modern layout.” explains public relation manager Nora Warschewski.
With the switch to a content management system a news section was introduced. “We want to keep our customers and business partners always posted and want to inform them about new contacts in the company, special projects or helpful tips for maintenance and upgrades.” says Werner Warschewski. “Close contact to the customers and especially long-term co-operations are our fundament goals!”